There are few things in this world more universally beloved than a s'more. Toasty marshmallow, melty chocolate, that satisfying graham cracker crunch — it's a flavor combination so perfect it has its own national holiday. National S'mores Day falls on August 10th, and honestly? It deserves a full week.
But have you ever wondered how this sticky, chocolaty masterpiece came to exist? The history of s'mores is more fascinating — and more recent — than most people realize. Grab a handful of S'mores Popcorn and settle in.
The Origin Story: A Girl Scout Recipe Book from 1927
The first documented s'more recipe appeared in a 1927 publication called "Tramping and Trailing with the Girl Scouts." The recipe was simply called "Some More" — instructing campers to roast a marshmallow over an open flame and sandwich it between graham crackers and chocolate.
"Some More" eventually got abbreviated to "S'more," and the rest is gooey, glorious history.
The name tells you everything you need to know: nobody ever ate just one.
From Campfire to Cultural Icon
As camping and outdoor culture exploded through the mid-20th century, s'mores became inseparable from the campfire experience. The crackling fire, the perfectly (or disastrously) charred marshmallow, the race to eat it before it collapsed — it became a ritual as American as it gets.
But s'mores refused to stay in the woods.
Family cookouts, backyard bonfires, summer gatherings — the s'more spread. And as it spread, people got creative. Different chocolates: milk, dark, white, caramel-filled. Different marshmallow flavors: strawberry, mint, toasted coconut. Some people ditched the graham cracker entirely for cookies, doughnuts, or waffles. Every swap made it more delicious.
S'mores Go Gourmet
By the time the food world entered its gourmet obsession phase, s'mores were ready for their upgrade. Restaurants and bakeries ran with the concept — s'mores cupcakes, s'mores brownies, s'mores tarts, s'mores pies.
And then there's popcorn.
At Popped Las Vegas, we took everything that makes a s'more irresistible — the caramel, the graham cracker crunch, the dark chocolate drizzle, the pillowy mini marshmallows — and built it into a gourmet popcorn. Our S'mores Popcorn starts with rich caramel corn, layers in real graham cracker pieces, gets finished with a dark chocolate drizzle, and is topped with mini marshmallows.
Every single handful delivers that flood of campfire nostalgia — no fire required, no sticky fingers (well, maybe a little), no bugs.
It's a s'more, reimagined as a Las Vegas gourmet snack. And it ships nationwide.
S'mores in a Cup: The Beverage World Gets Involved
S'mores didn't stop at food. Coffee shops jumped in with s'mores lattes and hot chocolates — that toasty, chocolaty, marshmallow flavor translating beautifully into something warm and sippable. Pair a bag of our S'mores Popcorn with your favorite s'mores latte for the ultimate August 10th celebration.
Celebrate National S'mores Day the Popped LV Way
National S'mores Day is August 10th — and you don't need a campfire, a backyard, or even a kitchen to celebrate. Our S'mores Popcorn is made in small batches in Las Vegas using premium mushroom popcorn kernels (fewer husks, better coating — every time), real graham crackers, dark chocolate, and mini marshmallows.
It also makes a genuinely incredible gift. Whether you're building a s'mores-themed gift box, looking for a fun corporate snack gift, or just want an excuse to eat s'mores popcorn in August — we've got you covered.
Order S'mores Popcorn or browse our full gourmet flavor lineup — made fresh in Las Vegas, shipped nationwide.